1850: California Gold Rush


A German dry goods merchant named Levi Strauss sold blue denim work pants to local workers. One of his customers was a tailor named Jacob Davis. He repeatedly complained about his pants tearing.


Jacob Davis developed an idea to use copper rivets to reinforce the pockets and seams of the pants. He wanted to patent his idea, but he did not have the $68 required to pursue the patent.

Eventually, Davis approached Strauss and suggested they go into business together. The men received U.S. Patent on May 20, 1873 (the day to be considered as the official birthday of Blue Jeans).


The strong canvas to make jeans was from the Italian city of Genoa, called GENES in french or “JEANS” in common use.


The fabric was so strong that even if two horses pull apart it won’t rip. (See in the picture)


The next time you see a pair of Levi’s Jeans, remember that these pants are a direct descendant of that first pair made back in 1873.